Is your organization having difficulty selling its product or service? Are you feeling the pressure to reduce your prices? Are your margins shrinking? If you answer yes to any of these you may need to review your product and service features. These features enable your product or service to meet the needs of your customers. One of the reasons for not meeting their needs is that the customer may have changed their needs and you are playing catch up or you really never understood them in the first place. In other words, your product is not salable because it was designed that way.
Juran offers a number of services that can improve your product and service salability. We can provide product development audits; training on contemporary design methods to capture the Voice of the Customer. We can provide training to improve your design process.
(800) 338-7726